Powdience Customer Growth Report.
We find the gold nuggets in your data.
Explore your customer landscape with POWDIENCE, and uncover:
Current customers and untapped potentials
Deep insights from analyzing ad placements, social media data, webshop data and more
Meaningful personas for key segments, based on real data
Deeper understanding of customers' distinct needs and preferences
Why you should know your customers
Relevance matters in a world where competition, acquisition costs, and customer demands are rising. Delivering the wrong messages to the wrong audience wastes resources, lowers effectiveness, and hampers conversion rates. Improve ROAS by personalizing and addressing specific customer needs. Don't miss out on opportunities to generate revenue and provide tailored solutions.
Problems Solved by Powdience Customer Growth Report
01
Data Integration & Accessibility
Businesses struggle to integrate and access data from various systems, hindering their ability to leverage data effectively for marketing strategies.
02
Insufficient Data Analysis Capacity
Businesses lack skilled analysts to interpret data and derive actionable insights, resulting in untapped growth potential.
03
Ineffective Data-to-Marketing Translation
Businesses struggle to translate data insights into effective marketing strategies, limiting their ability to target valuable customers and optimize campaigns.
Boost marketing effectiveness by targeting the right audience!
Identify relevant existing and potential customers based on data analysis.
Identify relevant segments and enhance them with additional data to develop meaningful personas.
Reach personas with tailored messaging and communication strategies.
Why Powdience?
Rent a data scientist - no fixed labor costs
Unique, funnel-based analytics method
Comprehensive, unbiased online marketing recommendations
Application of latest technology, including ChatGPT, for enhanced insights
POWDIENCE-App for effortless persona enhancement
High value for money and speedy delivery
Our Approach
Customer Engagement Funnel
In a world beyond buyers and non-buyers, our analysis reveals the funnel of customer engagement. Through our Customer Engagement Funnel, we capture a comprehensive view of their engagement levels, enabling targeted strategies for maximum impact. Embrace data-driven decision-making and unleash untapped potential.
Identify relevant segments
When clustering your data on our Customer Engagement Funnel, we identify the most relevant segments: Strongest buyers, and highest potentials. By targeting them, you are able to focus your advertising budget where it belongs: People that have a high likelihood to buy your products!
Create Personas
For the most intresting segments, we develop personas that are based on data and go beyond stereotypes and guesswork. They provide you with valuable insights about your customers, helping you to create better campaigns and increase your ROAS.
Get recommendations
Our experienced marketing professionals who possess a wealth of knowledge and skills are ready to assist you in achieving your goals. We provide you with highly tailored recommendations for each persona, including estimation of potential ROAS.
Leverage these insights for:
Sales strategies optimization
Actionable recommendations tailored to each persona
Maximizing sales potential
Fostering long-lasting customer relationships
Estimate potential ROAS and set budget priorities informed by these persona insights
Learn more about our customer-insights projects from our case study on Crocs here
Choose the package that is right for you!
INITIAL PACKAGE.
Get the initial package to get to know our service and convince yourself of its effectiveness! It includes a Customer Growth Report and a Retrospective that shows how the recommendations have performed.
SUBSCRIPTION MODEL.
Happy with the results? Choose the subscription model for long-lasting growth! You get a Customer Growth Report twice a year, and a Retrospective every 3 months.
Insights from our latest project:
Read more about our latest Customer Growth Project with Crocs Switzerland in our case study, where we helped Crocs to optimize their marketing strategies. With the incorporation of the knowledge gained from the Powdience Customer Growth Report into the next ad campaigns, they achieved remarkable results, including reducing the cost per purchase to a third.
QUOTE.
“Powdience's extensive data analysis revealed valuable insights about our existing customers and identified significant untapped potential. We received concrete recommendations on how to better reach our target customer segments, providing a solid foundation for acquiring more customers, increasing our return on ad spend (ROAS), and effectively selling more products.”
Reto Wenger, Head of Marketing & Communication at DLD Trading AG (Crocs Switzerland)
Get your Customer Growth Report!
Contact us today for a non-committal meeting to discuss how to unlock the power of customer insights for your business.
